Establishing a personal brand is crucial for all individuals. Many entrepreneurs already see the value in having an established online presence, but most doctors or financial advisors, for example, may not see the value.
Think about it. When we do business with anyone, a dermatologist, a doctor, a CPA, we aren’t usually doing business with a company. We are doing business with people we like, have relationships with and trust. There’s just something about that human connection that creates a level of customer loyalty beyond any relationship a company could ever reach. Big companies have personalities we connect with – think Oprah and Steve Jobs. If you are a small business owner, the public persona is likely you. Even if you work for a company as an employee, there’s no reason why you shouldn’t build your own personal brand. If you ever want to change companies, having a strong personal brand will drastically increase your chances of landing your dream job.
A personal brand is the unique combination of skills and experiences that make you who you are. It is how you present yourself to the world.
Let’s explore further why establishing a personal brand is so important.
Establishes Credibility & Trust
Personal branding gives you control and power. If a person is well-connected and trusted by customers, peers, and co-workers they are more likely to be respected by their employer. The ideas you represent and the stories you use to convey your personal brand are how leaders rise to the top of their industries and become well respected. Being transparent and sharing passion and emotion through your stories allows you to connect with your audiences and establish credibility and trust. We always connect with those we trust.
Scales Your Career
No matter what your personal goals are, establishing a prominent presence online will benefit you. You will gain respect within your industry and if you decide to make a career move, you will already be known among your peers and HR recruiters who will be more willing to support you. When it comes to generating business leads and getting new opportunities, your personal brand is your calling card.
Growing Your Network
Personal branding helps build connections in different fields and areas of expertise. There is no limit to personal branding. Once you build your reputation, you may get invited to speak at a conference you have always wanted to attend. From there, you may establish a connection that leads to your next career move or business success. Your growing network will become one of your biggest assets.
Helps You Reach Your Business Goals
Your personal brand can benefit your business brand and vice versa. When people know who you are and trust your judgment, you can sell more products, attract more visitors to your website, gain more participants in your webinars, and convince more people to join your practice. Customer retention also becomes easier because you have established personal relationships.
Establishing a personal brand is a long-term effort that is constantly evolving and changing. Even the experts who are building the biggest brands in the world know there are no set rules for establishing a personal brand, but they do know that establishing a good personal brand puts you in the driver seat for taking control of your future career and business.